Can Both Be True?
What gets measured gets done. The concept is that everything in business that’s worth a hoot must be measured in order for it to mean something. You have to measure your money, your budget, your...
View ArticleDoes Price Beat Branding?
Murketing has a post about the Branding of the Unbranded that brings up some interesting points. I’ve never been a fan of branding over all the other things that are important in developing a new...
View ArticleKiss Me
No, not that kind of kiss. I mean KISS as in Keep it Simple Stupid. I don’t like that last word, but sometimes you have to remind yourself that you aren’t always on the ball, top of your game, the...
View ArticleGo Team!
As I listened to Obama address Congress today, I was struck by one thing – he’s a cheerleader. If you’re team wins, who is responsible for the win? Ultimately it isn’t the cheerleader. A good football...
View ArticleLogically Speaking
According to 20th century folklore, the laws of aerodynamics prove that the bumblebee should be incapable of flight, as it does not have the capacity in terms of wing size or beat per second to fly....
View ArticleMarketing with Evernote
Evernote is a web based product that enables the user to “clip” content from the web and save it in the Evernote cloud for later retrieval. One of the amazing ways you can use it for marketing is that...
View ArticleWhat Are You Focusing On?
Maybe you work four hours a week, maybe you work a 16 hour day. No matter how often you work, or the length of time, you need to work effectively and efficiently. One way you can increase both is to...
View ArticleYour Strategic Plan
What is a Strategic Plan? According to Wikipedia, A strategic plan lets an organization know where they are now and where they want to be some time in the future. Think of it as a map for where you’ve...
View ArticleWhose Plan Is This Anyway?
I see it everyday. Poor defenseless people being led around by a ring in their nose, someone else’s ring in their nose. The ring is a plan, a plan that someone else has put together, put in place and...
View ArticleI am a Time Management Addict
Its true. There is no cure for this disease. Those of who have it wander from time management system to the next. If it needs doing, we make a list about it. We’ve tried planners, filofaxes, calendars,...
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